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Learnings

You can learn business.  My journey building M5 was all about accumulating knowledge to be a better entrepreneur, manager, and leader.  This blog is to help me keep some of the notes from that trip, and sharpen my thinking for the next one.

Why I Sold The Company

2/1/2012

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Picture
Today, we sold the company

Every month, since 2003, when co-founder Jay Kaminsky suggested that the (then) twenty-five of us should get together and talk more, I’ve played opening music at our company meetings.  I try to pick songs that capture the company mood.  Tomorrow, I’ll be playing Lenka’s “The Show” mixed into the new De La Soul, “Pushin’ Ahead, Pushin’ Along.”  Lenka makes me tear up.  De La Soul’s new hit track psyches me up.

Selling M5 to ShoreTel is the solution I was looking for all year.  The problem?  Our market has matured.   It is exploding.  All the things we do -- VoiP, Unified Communications, Mobile, and Cloud -- are combining to create a perfect storm of customer demand.  A classic, Geoffrey Moore style Tornado.  Who wins big in a tornado?  The #1 company.  The leader gives Main Street buyers a safe choice, makes it easy for pragmatic buyers to join in, takes more than its share and outpaces the competition.

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