Holes and Drills
“Customers want holes, not drills”. Whurley reminded me of this old business saw while presenting to a group of Alan Patricof’s CEOs last summer. He provided a great first-person example of an iPhone app for kids that his chaotic moon studio recently built called “The Quiet Game”. Based on the insight that parents often hand kids their iPhones to keep them quiet, “The Quiet Game” uses the microphone to dock points for noise while playing. Problem solved. A hit.