Yesterday is the last day we used the name “M5.” For me, it is a bit bitter sweet. I couldn’t be happier that we are part of the ShoreTel family and that we are fully embracing the brand. But, together with the rest of my team, I’ve spent the last twelve years focused on all things M5, so it is just a little bit sad. The good part is that I won’t have to keep making up answers to the question “how did you get the name M5?” (Here’s my favorite from a number of made-up answers.)
Brand was one of the major reasons to combine with ShoreTel. We’re both known as upstarts that compete by delivering an exceptional customer experience. We both have lots of fans, and great workplaces. But M5 was known to a small circle in the industry. ShoreTel has built a brand recognized on a global stage for building a top three company in the premise phone system market. Since we stand for the same things, it made sense to combine and leverage one name. Besides, we didn’t want the kids to be confused.
Brand was one of the major reasons to combine with ShoreTel. We’re both known as upstarts that compete by delivering an exceptional customer experience. We both have lots of fans, and great workplaces. But M5 was known to a small circle in the industry. ShoreTel has built a brand recognized on a global stage for building a top three company in the premise phone system market. Since we stand for the same things, it made sense to combine and leverage one name. Besides, we didn’t want the kids to be confused.
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