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Learnings

You can learn business.  My journey building M5 was all about accumulating knowledge to be a better entrepreneur, manager, and leader.  This blog is to help me keep some of the notes from that trip, and sharpen my thinking for the next one.

What I Learned Under Hypnosis

11/21/2013

4 Comments

 
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In 2005, my wife Julie ranked thumb-chewing (and the resultant callouses) as my #1 most irritating behavior. Awesome.  I like nothing better than to knock tasks off a prioritized list,  but I did not know how to fix this sub-conscious self-cannibalization. Cayenne pepper spray, perhaps?  Later that year,  I randomly met Scott Weiner, PhD and hypnotist, at a networking event.  I took a shot. He was so confident. “No problem," he said. "2-3 sessions, $450 a pop and consider it done.”

It worked.  Completely.

Almost.  Seven years later after I decided to sell and then leave my company, I relapsed.  This summer I called Scott.  “A tune-up?” No problem.  One session.  Consider it done.

It worked again.

Scott and I have talked a little bit about his practice.  He juxtaposes hypnosis to meditation.  Some forms of meditation empty the mind.  Hypnosis, on the other hand, suggests specific instructions.  It is not far from “Inception.”  I’m not writing this blog to promote hypnosis.   I’ve had three friends try.  Two were satisfied, one wasn't.  I'm writing because I boil down hypnosis' near-magical effectiveness in to three worthwhile principles that I’ve since applied other places and you might try them too.
  1. Relax. This is the very essence of a hypnotic trance.  People learn better when relaxed.  Scott would literally push me to be relaxed, more relaxed, deeper, more relaxed until I was in a trance.  This principal works in training and learning, generally.  I used to play music before meetings.  It works.  Yeah, that means you, now — breathe!
  2. Positive beats negative.  Your brain responds to positive imagery more strongly.  If you repeat to yourself “quit smoking,” your brain hears, “smoking” and diffuses the “quit.” Focus on the positive, such as saying “without smoking I’ll be healthy, better-smelling, wealthier.”  I created images around looking more professional while concentrating, and having smooth thumbs.  I visualized the reward I promised myself for success. (My first iPod.).  There are a ton of parallels to other domains besides learning - like management, as outlined in the the business classic, “The One-Minute Manager.” It teaches a lesson about the power of catching someone doing something right.  Careful complements stick. For example, you give a dolphin a treat for going over the bar, then raise it until, eventually, the bar breaks the surface of the water and the dolphin catches air.
  3. Ante Up. When I paid $450 and invested a few hours to stop the thumb chewing, I wanted it to work.  Skin-in-the-game has an impact.  WIBO found our free seminars had a much higher flake-out rate than the paid ones, and discontinued the free offer on those grounds alone.  At M5, our company learning programs were subsidized, not free, and people showed up.  It has been said, "That which is given for nothing has no value."

I am going to explore hypnosis to work on other behaviors that I know are tied to my sub-conscious, and we’ll see what happens.  Scott and I spoke about the limits and strengths of the practice, so maybe I’ll have more to report some day soon.  Overeating? (A specialty.) Sports performance? Scott has two colleagues who do hypnosis for golf full-time.  Walk around happier?  Well, it depends on exactly what you mean by “happiness …”

There’s no question that some of the great leaders I know have some practice for working at sub-conscious levels.  I’m told that Tony Robbins is a constant practitioner along with Mark Benioff.  I’m always curious to hear what possibly unconventional learning practices people have used.  But even without going into hypnosis as a regular practice these three ideas are universally powerful and easily applied.

Anyway, if we meet and I am clucking like a chicken, help yourself to the eggs.
4 Comments
Daniel Sullivan link
11/21/2013 09:13:50 pm

Dan: Great post. I have many friends who have used hypnosis, mainly on their smoking and other addictions.
"hypnosis for golf full-time" What a country we live in! Both horrible an beautiful all at once in that sentence. Keep up the writing!

Reply
Mike Blumenfeld link
11/21/2013 09:59:51 pm

I've learned over years of teaching that the best way to make a point is to attach it to a personal story. The more the personal story reveals about the person, the more accepting the audience is to the message.

I like your personal approach to getting the message across. It's powerful. Please keep me on your distribution list.

Best,

Mike

Reply
Dan link
11/21/2013 10:16:33 pm

Thanks for the encouragement! There is so much to explore with this stuff.

Reply
Boules Tadrous
11/27/2013 10:13:22 pm

Dan, I could not stop reading , great post and nice story. I was part of the journey at M5 and I learned so much from you and your leadership skills and still learning more and more by reading your blogs. Keep up the good work.

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